Crowdsourcing

I went to Dictionary.com and searched up the definition of crowdsourcing. It said, to utilize (labor, information, etc.) contributed by the general public to (a project), often via the Internet and without compensation. I went to a website about the snacks on Wikipedia and read about Walker Crisps flavor competitions. This is crowdsourcing because the public gets to submit ideas in on what new flavor they should come out with. On http://www.marketingmagazine.co.uk/news/903478/Builders-Breakfast-crisps-wins-Walkers-flavour-competition/ I read that the winner of the contest was called Builders Breakfast. This flavor tastes of eggs and beans. I also some that had the flavors of German Brotwurst, American Cheesburger, and many more; all in one chip. Amazing!